Digital Technology Supports Collaboration in the Workplace: Are We Taking Full Advantage?

“The last few months have seen a spate of end of year surveys and forward-looking prediction reports that examine the workplace ‘digital transformation’ to a more collaborative work environment with greater worker mobility.”
David Lavenda, Fast Company, January 2012
As I was reading David Lavenda’s post ‘Surprising Findings About Mobile Worker Collaboration’ this past Thursday in Fast Company I found myself reflecting back to a small conference hosted by the Bionomics Institute that I attended south of San Francisco back in the mid 1990’s.
Among the sessions I attended at that conference was one featuring a panel of then experts on search engine design musing on the true power potential of the technology they were all helping to move forward. It seemed to be the consensus of the panel that day that the major limitation to realizing the full potential of digital technology was more a function of users than developers. In their minds, these experts of the time agreed that people’s communication skills were lagging behind the advancements in technology and that gap was not likely to close anytime soon.
Fast forward to 2012. Honestly, I believe it would have been hard even for those leading experts at the conference that day to have imagined where we would be with technology today. Wow! This is the only term I find that suits what is being daily revealed to us in the technology realm. And it just keeps coming.
But has the workplace ‘digital transformation’ translated to a more collaborative work environment with greater worker mobility; have we advanced our abilities as collaborators and communicators as those experts in the 1990’s said that we must?
David Lavenda offers us excerpts from four different recently conducted surveys on the workplace digital transformation. Among the findings in these surveys you may or may not be surprised to read that,
“The three top reasons why companies are finding it hard to implement tools like analystics, mobile technology, and social media for business are: missing skills (77%), cultural issues (55%), and ineffective IT (50%). It is clear that changing people’s work habits represent the biggest impediment to technology change.”
Sounds like déjà vu all over again against the backdrop of that conference I mentioned! And yes, I am assuming that among the missing skills cited those involving interpersonal communication are included.
Lavenda offers other studies and factors of course, all of which are worthy of consideration but given my interests I am drawn to consider that “missing skills” continues to play such a prominent role in the digital transformation lag.
In leading up to his conclusion, Lavenda offers these words…
“But, as always, worker reticence to changing work habits is the biggest impediment to adopting new technologies.”
I loved this posting and welcomed the information on research that Lavenda provides; however, I am inclined to go in a different direction when it comes to assigning cause for the findings of these surveys. "Worker reticence" may be more a symptom than a cause in this instance. If we look more closely, we may see that the lag is reflective of factors both inside organizations as well as within the larger society. Here are several questions that immediately came to my mind:
- As we educate future generations of workers, will we continue to emphasize individualistic behavior patterns and measurement and dis-incent collaboration?
- How much does a continued reliance on the sovereignty of hierarchy within organizations retard the development of collaborative practices?
- Why do we continue to use compensation practices that incent the attainment of functional objectives as much or more than organizational objectives certainly de-motivate cross functional initiative?
- What is the source of continued reluctance in many places of work to support worker requests for remote (at home) work settings?
And of course there are more.
There is no doubt some merit to David Lavenda’s claim of worker reticence but it may originate in sources more accessible than only the workers themselves
You might want to pilot some trials in your own organization to see what you can do to promote collaboration. Take sort of a “what have we got to lose” point of view and focus on what you may have to gain.
I suggest starting by addressing some of the questions mentioned just above…but do not undertake educational reform as a first step!
- Ease constraints on work at home arrangements, including what approvals are necessary
- Establish cross functional operational opportunities where hierarchical input is limited to setting direction and specifying specific deliverables, removing barriers and providing missing resources.
- Design developmental offerings to leverage day to day working community relationships.
- Examine compensation practices for evidence that they may constrain collaboration
Finally, as a manager you can refrain from resolving interpersonal/interdepartmental issues for those reporting to you.
And I am sure you have a couple of your own to contribute as well.

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If you have been involved in management/leadership development for any length of time I am sure this thought has crossed your mind…
We’ve all done this, turned down the opportunity to try a new experience then later regretted the choice we made. The ones we can recall usually involved some negative consequences as well. Sometimes we just missed out on the fun, sometimes we missed out on much more. Sometimes, not often, there may even have been a second chance and we didn’t pass it up.
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I am somewhat uncomfortable about whether I’ll be accused of “dumbing down” concepts like those presented in 
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From all this new research and integration of knowledge more than one thing is becoming clear:.jpeg)



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around at least twenty years. We both agreed that we’ve heard these words used usually like a healing salve in certain contexts: .jpeg)
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subtle yet I have heard little positive about HR departments in many organizations I have worked with over the past 23 years. Again, is this just my view or have you noticed this trend as well?
Hint: Earning and keeping a seat at the “big table” does not stem from losing either your head for business or your heart. While many by necessity spend a lot of their workday plastering lipstick on a pig, we mustn’t lose sight of real sunlight at the end of the tunnel, or the courage to quietly but clearly remind the CEO that it is still after all, a pig. If we can’t or won’t do those things, we should find something else to do for a living.
Recently I have not been feeling very positive about the HR profession. If I was really being specific I wasn’t feeling good about a couple of interactions I had with HR managers that I thought were shortsighted. Well, really I thought the interactions reflected an unnecessarily biased perspective towards management’s interest. OK, so I didn’t get what I wanted! Are you happy now?

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Scenarios similar to those portrayed here on both Whidbey and Fidalgo Islands are played out on a miniaturized scale day in and day out in organizations all around us. Managers seeking solutions to producing significant gains in employee engagement are being unconsciously undermined by the very lifestyles of employees they wish to engage. Many employees, managers too, live at or near the limits of their economic wherewithal. These very same people have no disaster plan or exit strategy in place in the event they experience a loss or decline of their income flow. Consequently they often live in a state of quite desperation, hoping that they do nothing to cause the loss of their employment. They are not grounded in their responsibility for their own economic future. In their world opportunity is something someone creates or offers to them and has little or nothing to do with who they are or what value they may bring. They live in a state of economic dependency without necessarily a corresponding awareness of the risk they continually place themselves and their families in by failing to insure against a catastrophic loss of income.
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Boeing Two
While I wish he had written about it much earlier Peter Block did recently get around to addressing the flawed thinking that suggests that employers should be held to account in any way for employee engagement. In .jpg)
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pieces on .gif)
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The concept of .jpg)
You Mammer or Caller ID; we are a long way from realizing the full potential of the use of intra-company social media tools.
repeatedly playing one type of character. Dashing, unpredictable, unmanageable to be sure, we are not quite sure he is a hero, but we are glad he works for our side. Great stuff for the silver screen but not much of a leadership model. Ironically, his greatest professional honor, an Oscar for Best Supporting Actor, came while playing the consummate team player, Officer Jimmy Malone in the 1987 movie version of .jpg)
advocate to keep you at the top of your game? It will be something simple, look for it first as an emotion, then as a statement of fact, a rule you have adopted without reflection.
organizational research as I frequently do by watching Animal Planet or Discovery Channel (more the older programming about bugs,snakes and Wildebeest, not the new stuff like ‘MythBusters’ or ‘Dirty Jobs’), I am constantly reminded of the principals of diversity, interdependency and inclusiveness that underlie the workings of the natural world.
Do these biases and beliefs of mine sound contradictory or paradoxical? They should if they are meant in any way to reflect the true complexity of dealing with human beings in increasingly complex commercial settings.
and productive organizational conversation. “How can we learn to need, not just use each other?” The group I was working with was by any standards “high functioning” yet it was obvious upon introduction that they didn’t quite grasp the question they were being asked. So, I tried asking the question in a slightly different way, “OK, what’s the real reason everyone complains about IT?” This proved to be a bit more penetrating as the people in the group began to grasp that what I was pushing them on and what was making them uncomfortable was having to acknowledge something that we have all become familiar with in our organizational lives, avoiding vulnerability. We all do it and we don’t talk about it. But what if we did?

accountability in their organizations with this challenge, “What are you willing to give up? The question is almost always met first with silence followed by a familiar response, “What exactly do you mean by give up? Then the fun begins..jpg)
This week it is time to get “touchy/feely!” Well…at least feely, specifically those feelings we call fear and its close friend anger.
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central character of the Coen brothers film classic of 1998, 

