"I Don't Care What You Look Like, I Care About What You Contribute!"

Sunday night I rolled into Gibson’s Bar on South Lamar in Austin, TX around 7:30PM looking for a happy hour function hosted by The Starr Conspiracy and Quantum Workplace. You guessed it! I am attending a conference and these were two of the many vendors participating in the first ever conference hosted by TLNT.com and its parent company ERE Media, Inc.
This is ostensibly an HR conference but unlike any I have ever seen and probably a prototype for similar conferences that you may be getting invited to soon. There is not a lot going on about compliance or process and a lot of conversation about HR producing and being associated directly with business results.
Just to get this off my chest, being here makes me realize my age in a way I have not before. Just last week I had signed up for Medicare but even that did not have the gravitas of being in a room full of vibrant young HR professionals who can’t stop talking about their issues, or products, depending on their role here and have obviously tremendous appetites for whatever can assist them in their quest to build talent driven organizations.
I need to get out more!
So…back to Sunday night, as soon as I arrived I looked around for my friend Ron Thomas, a guy I have known on-line for a couple of years but never met in person. I found him easily enough and true to his nature Ron immediately began introducing me around. First he had me meet David Manaster , CEO and Founder of ERE Media. David I later learned through watching him shoot photographs of most of the presenters in action and also a generous conversation at the conclusion of the first day’s proceedings is a CEO who clearly understands that he is the least important person in the room. He spent all his time making sure the conference was going well for everyone attending and honestly if Ron hadn’t introduced us Sunday evening I would have thought he was part of the logistics team since his dress of plaid shirt and jeans was not taken from the dress for success tradition.
Right after I shook hands with David I turned and Ron was already pointing me towards another guy I would have sought out, a waiter, so I could order a drink. I found myself standing in front of a guy in his late 30’s, maybe early 40’s spiked hair and goatee, clearly a career musician filling in his income stream by working a second job at Gibson’s. Except that’s not what he was doing. This was Jim Knight, Senior Director of Training for Hard Rock International.
From the program guide I knew that Jim was going to be presenting at the conference but hadn’t imagined he might look anything like this. He is the Hard Rock experience personified.
I don’t know about you but I've had my Hard Rock experiences, twenty years ago, but I came to find in talking with Jim that they are way outdated and today’s Hard Rock, though still true to its rock and roll origins has been completely updated and Jim’s outward experience was simply one expression of the modernization of a well recognized brand. By the time I finished my conversation with Jim on Sunday night I couldn’t wait to see him in front of the crowd and he did not disappoint.
In his presentation Jim told us a lot about they way they do things at Hard Rock to insure that they hire the right people to create the experiences they are looking for in their cafes, casinos and resorts. Things like every new hire going through a minimum of three interviews with three different levels of management and each interview having its own guide that is actually followed by every manager. Whoa! Imagine this level of attention being paid to people that are going to be busing tables? Would that happen in the parallel positions in your organization?
In an hour and a half Jim took us through an inspiring array of training tools that he and his staff have developed for a potential workforce that he says has these characteristics:
- Individuality is a priority
- They are risk takers
- Visual Learners
- Short attention spans
- Technology savvy
- Socially Conscious
- Want to do meaningful work
You may recognize this description from your own recruiting efforts…there are the millenials.
His presentation was energetic, fast paced, highly visual, made use of a variety of technology tools, spoke to us at a profound level and in fact was everything he said it takes to recruit, hire and retain a millennial workforce. He knows how to speak to his target audience and it was an object lesson for me.
Oh yes, and one more thing Jim said, that I can’t get out of my head, and he repeated this more than once about looking for the right people to work at Hard Rock…
...“I don’t care what you look like; I care what you have to contribute!”
I loved that, he isn’t looking for a compliant attitude as his first sign of employability.
- What is it like to hire people who don’t need to be there? It can't suck to work there.
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Recently I have been experimenting in larger organizations with a design for intentional collaboration on day to day issues based on my observations of small business owners working together willingly and compassionately to resolve each other’s issues. This experimental design is intended to counteract the unintentionally limiting consequences of simple hierarchy. In a pilot for this design in a company that offers high technology products and services I have assembled three groups of mid-level managers who are clearly interdependent and we are employing a version of the small business owner collaborative model that has proven so effective..jpg)


