Digital Technology Supports Collaboration in the Workplace: Are We Taking Full Advantage?

“The last few months have seen a spate of end of year surveys and forward-looking prediction reports that examine the workplace ‘digital transformation’ to a more collaborative work environment with greater worker mobility.”
David Lavenda, Fast Company, January 2012
As I was reading David Lavenda’s post ‘Surprising Findings About Mobile Worker Collaboration’ this past Thursday in Fast Company I found myself reflecting back to a small conference hosted by the Bionomics Institute that I attended south of San Francisco back in the mid 1990’s.
Among the sessions I attended at that conference was one featuring a panel of then experts on search engine design musing on the true power potential of the technology they were all helping to move forward. It seemed to be the consensus of the panel that day that the major limitation to realizing the full potential of digital technology was more a function of users than developers. In their minds, these experts of the time agreed that people’s communication skills were lagging behind the advancements in technology and that gap was not likely to close anytime soon.
Fast forward to 2012. Honestly, I believe it would have been hard even for those leading experts at the conference that day to have imagined where we would be with technology today. Wow! This is the only term I find that suits what is being daily revealed to us in the technology realm. And it just keeps coming.
But has the workplace ‘digital transformation’ translated to a more collaborative work environment with greater worker mobility; have we advanced our abilities as collaborators and communicators as those experts in the 1990’s said that we must?
David Lavenda offers us excerpts from four different recently conducted surveys on the workplace digital transformation. Among the findings in these surveys you may or may not be surprised to read that,
“The three top reasons why companies are finding it hard to implement tools like analystics, mobile technology, and social media for business are: missing skills (77%), cultural issues (55%), and ineffective IT (50%). It is clear that changing people’s work habits represent the biggest impediment to technology change.”
Sounds like déjà vu all over again against the backdrop of that conference I mentioned! And yes, I am assuming that among the missing skills cited those involving interpersonal communication are included.
Lavenda offers other studies and factors of course, all of which are worthy of consideration but given my interests I am drawn to consider that “missing skills” continues to play such a prominent role in the digital transformation lag.
In leading up to his conclusion, Lavenda offers these words…
“But, as always, worker reticence to changing work habits is the biggest impediment to adopting new technologies.”
I loved this posting and welcomed the information on research that Lavenda provides; however, I am inclined to go in a different direction when it comes to assigning cause for the findings of these surveys. "Worker reticence" may be more a symptom than a cause in this instance. If we look more closely, we may see that the lag is reflective of factors both inside organizations as well as within the larger society. Here are several questions that immediately came to my mind:
- As we educate future generations of workers, will we continue to emphasize individualistic behavior patterns and measurement and dis-incent collaboration?
- How much does a continued reliance on the sovereignty of hierarchy within organizations retard the development of collaborative practices?
- Why do we continue to use compensation practices that incent the attainment of functional objectives as much or more than organizational objectives certainly de-motivate cross functional initiative?
- What is the source of continued reluctance in many places of work to support worker requests for remote (at home) work settings?
And of course there are more.
There is no doubt some merit to David Lavenda’s claim of worker reticence but it may originate in sources more accessible than only the workers themselves
You might want to pilot some trials in your own organization to see what you can do to promote collaboration. Take sort of a “what have we got to lose” point of view and focus on what you may have to gain.
I suggest starting by addressing some of the questions mentioned just above…but do not undertake educational reform as a first step!
- Ease constraints on work at home arrangements, including what approvals are necessary
- Establish cross functional operational opportunities where hierarchical input is limited to setting direction and specifying specific deliverables, removing barriers and providing missing resources.
- Design developmental offerings to leverage day to day working community relationships.
- Examine compensation practices for evidence that they may constrain collaboration
Finally, as a manager you can refrain from resolving interpersonal/interdepartmental issues for those reporting to you.
And I am sure you have a couple of your own to contribute as well.

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