"Culture Eats Strategy for Breakfast", is Cisco Getting It Right?
"Culture eats strategy for breakfast" a remark often attributed to Peter Drucker, is one of those statements that so clearly frames a truth that among others things you wish you had been the one who said it!
These words are so rightly on the mark. Why does it seem that business leaders will to do almost anything BUT heed the reality described in Drucker’s words? The data, the data, the data… over the years the data makes an unequivocal case for the fact that ignoring the gravitational force of culture almost always brings change initiatives to their knees and smothers or slows the ones that do manage to succeed.
In my post of December 28th I spoke to the issue of control (command culture) as a damper on engagement. Shortly after that post a friend sent me a note suggesting that it was one thing for me to talk about the concept of senior leaders giving up control to get more leadership and engagement throughout an organization and another to provide real examples of how this might all work out if tried.
OK then, let's talk about examples! In the December 09 issue of the Harvard Business Review on-line magazine an article appears that speaks right to my friend's suggestion. What could be a more on point title for the article than To Be a Better Leader, Give Up Authority ? The authors, Amar, Hentrich and Hlupic begin with what I believe is a very authentic statement, based on their research,
"Although business thinkers have long proposed that companies can engage workers and stimulate innovation by abdicating control—establishing non-hierarchical teams that focus on various issues and allowing those teams to make most of the company’s decisions—guidance on implementing such a policy is lacking. So is evidence of its consequences. Indeed, companies that actually practice abdication of control are rare.”
Maybe you are like me, maybe not, but I have wondered for years about the pace of the democratization of our places of work or more accurately the non-pace. We, the self-proclaimed democracy loving-est people on the planet seem to enjoy talking about democratic principles in our matters of government but when it comes to our places of work we prefer, put up with, or settle for top-down, functionally oriented, command and control type organizations. Freedom of speech in the workplace, not so much; freedom to act, not unless you run it by the boss first. I do not know a company that I have worked with over the past twenty plus years where within hours of my arrival and encouragement of communication someone hasn’t piped up with the quote of quotes, “If I said that I’d be fired!” In these very same companies, I have heard senior managers lament the lack of passion and innovation from the ranks of non-managers and never make the connection between their complaint and the web of constraints they insist on.
Good for our three guys from the HBR article above. They do provide anecdotal and factual information about two companies they have worked closely with and from their experience; they have concluded this about leadership;
“Furthermore, we’ve found that contrary to what many CEOs assume, leadership is not really about delegating tasks and monitoring results; it is about imbuing the entire workforce with a sense of responsibility for the business.”
Kudos to the authors for pointing out that this definition of leadership applies mainly to knowledge organizations. This acknowledgment lends itself to the idea that any credible definition of leadership must make accommodations for situation, circumstances, and context.
While this type of research and analysis provides credence to the idea that applications of democratic principles are legitimate and successful in a management context there is still the question of numbers. As the authors state, “…. Indeed, companies that actually practice abdication of control are rare.” True enough, but what about when the company is a tech giant like Cisco? Maybe this one counts for a lot?
In the not too distant past John Chambers, renowned CEO of a company with a $20+ Billion cash cushion observed that the organizational structure and culture that had gotten Cisco to its prominence would very likely not take it to where it wanted to go, among other places the leadership position in Telepresence video.
The move by Chambers to turn over operational control of Cisco to a community of internal leaders using a structure of commitments to mutual success and committees has not necessarily drawn cheers from all quarters (20% of senior leadership has exited since this transition began) but it has drawn a lot of attention and much of it from various media concerns. A November, 2008 article by Ellen McGirt in Fast Company, 'How Cisco's CEO John Chambers is Turning the Tech Giant Socialist' provides a very comprehensive view of the makeover John Chambers seems to have in mind. The article title, using the term "Socialist" is likely a bit inflammatory. However, given the limited experience we have in America of using any participatory management approach I am not surprised that only terms with which we are immediately familiar would be used to describe something we do not know a great deal about.
What I do know is that the Fast Company article continues to draw comment, as recently as January 11, 2010. I find this unusual, there is something very psychologically provocative going on at Cisco. This change is obviously about a lot more than just economics. I also know from perusing various blog sites and reading the business pundits that the jury is still out on whether John Chambers is going to eventually be viewed as this generations Jack Welch. Has Cisco, under the direction of John Chambers found a way to not only keep culture from eating strategy for breakfast but maybe now serve its realization? At the time the article appeared in Fast Company Cisco stock was trading at just over $17/share, last Friday it closed at just over $24. In our copy cat business culture you can bet that if this trend continues John Chambers will have plenty of imitators.



Mike,
As always, well stated. I don't hold much hope for our generation of leaders, with few exceptions. Hopefully they will learn from our mistakes. Another great current reference (10/2007) is Gary Hamel's book - The Future of Management, which I would have titled True Leadership - Finally!
Tom Brady
Tom: I read Gary Hamel's book a couple of years back. It along with the group of people he gathered for his HBR article 'Moonshots for Management' are two of the most inspiring publications I have run across in years. I tend to agree that as a generation of business leaders the boomers leave a lot to be desired. The good news is that many of us, yourself included, are sticking around recognizing how much work remains to be done and how much of the current mess is really our generation's responsibility. Maybe with luck the younger folks will not just outright kick us out but allow us to hang around long enough to mentor some folks with better ethical/moral/civic compasses than we have displayed.
I read that article (Fast Co.) when it first came out and was elated that somebody of that business stature "got it." I think the sad thing is that these new leadership paradigms are being held back by fear; the fear of not being in control. So many of our big institutions are not engaging in "what works" including our K12 system, healthcare (electronic records anyone), et al. I'm not sure "Bigger is Better...?"
Duane
Mike, I have been part of Cisco's emerging tech group for the last few yrs. I don't see any real change honestly. Its extreme command and control and creativity is stifled at every chance. It is good news that John is working to change things at the very top but below the VP level the collaboration ends and its back to soviet style management. I'm not sure John is interested in truly changing the culture, no official HR policies have changed (job definitions, org charts, 10% time, etc). I wouldn't be surprised if over the next 5-10yrs there is serious change precipitated by all the best and brightest of Gen Y realizing that corps are broken and choosing to go it alone or into small businesses. This may be what naturally winds down the power and influence of large corporations.
Randy: I am of two minds regarding your comment. On one hand it does take years and massive amounts of patience, humility and forgiveness to change a culture like Cisco's. So to that I say give it time.
On the other hand and regarding the idea that Gen Y people might eventually run out of patience, nothing could make me happier although in the early stages of their departure you can count on a lot of denial. If this path is actually of interest to you and not just a casual comment I recommend a visit to http://www.escapefromcubiclenation.com/ Pam Slim made that leap several years ago and continues to encourage other to do the same. The way the saying goes, "All it takes for evil to triumph is for good people to do nothing" would seem to apply here.
I think there is a middle way between "command and control" and "relinquishing control" that makes a lot more sense than either.
To me it's more about strategically pushing certain types of decision making to the lowest level that can competently handle it. That enables decisions to be made far, far faster.
Zappos is a great example of pushing customer service decision making to the rep.s themselves. No scripts, no timers - just do the best job you can for the customer. See articles about Zappos in HBR and Fast Company, and the CEO'S book “Delivering Happiness: A Path to Profits, Passion, and Purpose”.
There's hope for democratization! As long as it can make strategic sense, which it usually can, there are ways to give more power to those that can help the organization adapt, move and fulfill its mission the best -- the doers.